Media Pilot provides the most effective media training available for international business today.
Press exposure is simply the most powerful marketing tool in existence. Using proven techniques, we enable our clients to maximise and exploit every opportunity with the media.
Working across the global media, our trainers reveal what motivates today's journalists, the methods they employ, and the tricks they use.
In addition to giving clients essential 'Do's & Don'ts' for a successful media interview, our training goes far beyond simple interview techniques.
Media Pilot teaches clients how to identify, develop and articulate clear and memorable messages. This is an essential skill for dealing with the press.
Clarity of message is also vital for anyone who represents a company's image, products or services in a highly competitive commercial environment.
Clear communications can boost sales, maintain morale and ensure that an organisation strives towards a common purpose.
Media Pilot also works with PR companies, preparing staff for the delicate task of pitching stories to the national media.
Drawing on experience gained at the BBC, the Financial Times and other serious news organisations Media Pilot can teach PR executives how to spot and promote a story angle that will catch the eye of the most frazzled news editor.
And if you need words written to the standards of the most respected business publications and broadcasting networks, Media Pilot delivers copywriting services that are second to none.
Framing a complex message in coherent terms that the wider public will recognise and respond to is a task for a specialist.
Media Pilot has delivered words that work for a wide range of customers in business and across government. The Attorney General's Office is a recent client.
Media Pilot produced the text for the website of the UK's new counter-fraud agency, the National Fraud Authority. http://www.attorneygeneral.gov.uk/nfa/Pages/default.aspx