Customer fatigue is setting in across the loyalty card landscape. So now big retailers are resorting to AI assistance in an effort to make us use our bonus points
Can tech really rescue these customer retention programmes and persuade us not to shun loyalty schemes? Or is calling for AI help a sign of despair?
I want to talk to consumers who have opinions for and against the value of loyalty schemes, and retailers who have used AI to try and reverse the decline in public interest in loyalty programmes.
This is a BBC story for a global audience. So I will not be getting drawn into arguments around different flavours of AI.
