Compelling copy that keeps readers engaged
Framing a complex message in coherent terms that the wider public will recognise and respond to is a task for a specialist. Media Pilot delivers copywriting services that are second to none.
When a business tells its story it deserves copy written to the standards of the most respected business publications. Without sound journalistic judgement strong arguments get lost and important messages become diluted. It takes an experienced journalist to understand what will win over readers. Media Pilot produces words that keep the reader on board and interested. That compelling copy is what all corporate statements, white papers and sales collateral should consist of. Media Pilot has delivered words that work for a huge range of customers in business and across government. Recent corporate copywriting projects include case studies for UK government-backed tech incubator Tech Nation and bylined articles for Forbes. When computer giant HP needed to set out what flash storage technology means to business Media Pilot produced a lucid document that hit the spot. Distilling the impact of a comprehensive 160-point review of a software sales machine into 800 words is not a simple task. But this case study is just what Alinea Partners, a Vienna-based business offering a sales journey assessment for Microsoft resellers, wanted. Media Pilot produced the text for the website of the UK's new counter-fraud agency, the National Fraud Authority. The UK Attorney-General's Office has also been a client. Venture Capital newcomer WK Capital turned to Media Pilot to get its voice heard above the clamour of the VC world through a series of interviews with its team of wise owls. |
"We asked for a series of articles to be used as marketing collateral. Michael Dempsey produced high quality, relevant and interesting pieces that led to new business introductions."
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