Exploiting the power of the media
Michael Dempsey is a journalist who understands what media training is really about. He knows how to bring his extensive experience across the national and international media to bear on the urgent needs of clients.
He can explain how the press thinks and acts in terms that make a real difference to the way a business behaves when it confronts the media. His training means your message is heard in the outside world.
He has trained executives across the world of business, outlining the value of media relations as a powerful marketing tool and preparing them to exploit the power of the media.
As a business journalist he has a responsibility to explain technical developments to a broad audience. He is passionate about clarity and meaning in language. And he is dedicated to developing clear and memorable messages for clients who want media exposure in a crowded marketplace.
Every media training session involves extensive discussion of the media mindset. This undermines the fear factor that daunts so many interviewees and arms them with practical means to make the interview work in their favour.
The participants are provided with a set of tried and tested golden rules that make for effective and relaxed press interviews.
In order to squeeze the maximum value out of each session the relevant PR person receives a detailed post-training report. This covers any strengths and weaknesses that have emerged as well as highlighting strong story opportunities that are waiting to be exploited.
A risk-free environment
This media training gives any client the opportunity to experiment with different messages and prepare for any looming crisis in safe circumstances. Confidentiality is assured with Media Pilot.
Over the past two decades Media Pilot has worked with clients who faced media exposure that could easily have become hostile. They have all found that rehearsing for tough interviews under sympathetic expert guidance can turn a potential ordeal into a powerful media opportunity.
Dealing with a crisis is all about preparation. And media management has to be an integral part of any crisis plan.
Michael has carried out crisis management training for a number of clients. One recent assignment involved war-gaming responses to life and death events with companies in the travel and transport sectors.
He can deliver tailored crisis management training for any business that values its reputation. This work will ensure that the media are on-side in the very worst of situations.
In a hurry?
When the national media want an interview they want it now. Nothing personal, that is just the way journalists operate in order to pump out daily or hourly news.
So you do not have a lot of time to prepare. You want to get your message across. You do not want to lose the opportunity to get your business noticed.
Here are some basic rules to absorb before you call the media back. They will keep your interview on track.
There is a lot more to be said, but that can wait for media training. If you have to talk to the national media right now, stick to the above simple rules and you might just make the final edit.