Pitching for new business is tough. So going in armed with a unique take on a potential client's story is a big plus. Media Pilot's media perception reports bring a new edge to a PR company's pitch skills.
A media perception report assesses the multiple approaches journalists will take to covering a business and identifies the stories worth shouting about. This is a detailed analysis of a potential client's messages from the perspective of a business journalist.
This research looks at the potential client through a journalist's eyes. It spots how and why their story has been interpreted and suggests new ways of positioning them to the media. It also highlights fresh story opportunities.
There is a gulf between how a business perceives itself and how the press view it. So it takes an experienced journalist to spot the real story lurking among product lines and service offerings. These reports contain story angles for the national media and have proved instrumental in winning new business.
Get a different voice in your PR pitch. Go in armed with a media perception report. And get an account-winning advantage!
Even the best agencies can use a little help from a journalist. Using a highly-experienced news and features writer to open up the world of the media from the inside makes a big difference to the way PR executives approach the press.
PR training from an acknowledged expert boosts the confidence of staff and arms them to handle both elusive journalists and difficult clients.
How to pitch to the nationals
Media Pilot offers a short course that takes PR staff through the hoops and over the hurdles of selling stories in to the toughest media outlets.
Drawing on experience gained by Michael Dempsey at the BBC, the Financial Times and other serious news organisations Media Pilot can teach PR executives how to spot and promote a story angle that will catch the eye of the most frazzled news editor.
Unlocking the real story
This course teaches participants how to unravel complex propositions and find the true news angle in a client's products and services. It prepares PR account handlers for the often intimidating prospect of approaching senior editorial staff on major print titles and in broadcast media.
"It’s really valuable to get the input of a journalist like Michael to help you find those serious stories that can elevate the conversation to a national and business audience. This media perception report was met with a lot of interest from the prospect and it ensured we won a great new client."
"Michael brings a real dynamic to our agency training. It's often difficult for PR executives to gain a genuine understanding of what the media want. Michael is able to deliver that understanding and I'm truly grateful for the insight that he brings to my team."