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Writing for the FT Corporate Aviation report

28/4/2016

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I'm writing two pieces for the FT's Corporate Aviation report. Please note that the emphasis of article 2 has changed since the original commission.

1/
The Internet has changed the behaviour of customers, creating transparency over flight prices and availability. Now bookings arrive at much shorter notice and customers have a real choice in the market. How has the private jet market adapted to the new breed of customers? Are these customers getting the service they require?

For this article I'm interested in hearing from anyone in the private aviation world about how their customer base is evolving and what that means for jet hire businesses. This article appeared in the FT on 24 May 2016.

2/
Innovation. The business aviation sector sells its services on the basis of convenience and advanced technology. The prospects for a supersonic business jet have grabbed headlines, but what new ideas are on the horizon for corporate aviation? How will manufacturers differentiate their products in the coming decade? The ownership of company jets has proved problematic for some businesses. Can the industry find ways of repackaging aviation services so they do not appear indefensible to shareholders?  

For this article I want to hear honest and informed opinions about any way in which corporate aircraft are evolving over the next decade. This article appeared in the FT on 24 May 2016.

I will be on holiday for the week of May 2, returning to my desk on Monday May 9. I need to complete both articles by May 11 at the very latest so I will be interviewing on Friday April 29 and then on May 9 and May 10. Please send in suggested interview subjects as soon as possible and I will reply to relevant messages either on April 29 or on May 9.
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    Author

    Michael Dempsey writes for the BBC website and assorted national publications. He is passionate about the value of clarity in business  communications. Opinions are his own. 

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