Everyone reads online reviews, but just how many of us really believe that they are genuine? The FT Connected Business is covering IT and Retail in November and I'm writing about the veracity of these reviews.*
I know that various systems exist for assessing reviews, and I may be looking at these. But I'm particularly interested in hearing from people whose job it is to check out the reviews. Many of these are part-timers working from home. Just what criteria do they apply, what do they look for and what are the tricks of the trade?
This is a human story as much as a technology story so I do want to talk directly to the review moderators. I need to finish interviews by Thursday 23 October at the very latest.
*Online Reviews. A recent survey of UK consumers found that 70% of respondents doubted the veracity of online reviews. What can retailers do to ensure that consumers believe in the online reviews and ratings that help to sell prime brands? This article appeared in the FT on Wednesday 12 November 2014.
I know that various systems exist for assessing reviews, and I may be looking at these. But I'm particularly interested in hearing from people whose job it is to check out the reviews. Many of these are part-timers working from home. Just what criteria do they apply, what do they look for and what are the tricks of the trade?
This is a human story as much as a technology story so I do want to talk directly to the review moderators. I need to finish interviews by Thursday 23 October at the very latest.
*Online Reviews. A recent survey of UK consumers found that 70% of respondents doubted the veracity of online reviews. What can retailers do to ensure that consumers believe in the online reviews and ratings that help to sell prime brands? This article appeared in the FT on Wednesday 12 November 2014.
