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Writing a story on loyalty cards for the BBC

29/1/2025

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Customer fatigue is setting in across the loyalty card landscape. So now big retailers are resorting to AI assistance in an effort to make us use our bonus points 

Can tech really rescue these customer retention programmes and persuade us not to shun loyalty schemes? Or is calling for AI help a sign of despair?

I want to talk to consumers who have opinions for and against the value of loyalty schemes, and retailers who have used AI to try and reverse the decline in public interest in loyalty programmes.

This is a BBC story for a global audience. So I will not be getting drawn into arguments around different flavours of AI.

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Writing a story on space studies students for the BBC

1/11/2024

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A new wave of  students are now studying for courses such as Space Systems Engineering. This story will look at who these space students are and find out what motivates them.

What are the projects of tomorrow they’ll be working on? Why did they chose this path?

I want to talk directly to bona fide students of space systems anywhere in the world.

This is a BBC story for an international audience so it will not involve technical detail or plugs for suppliers and their equipment.

This story is now live on the BBC website.
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Writing on AI and data centres for the BBC

22/11/2023

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I'm writing a feature for the BBC website looking at the impact of AI on the data centre business.

I want to examine whether AI requires its own specialist data centres and to ask what such data centres,  optimised for the high intensity processing demanded by AI, look like.

The work of data centres is already controversial due to their power and water requirements. Will AI's appetite for processing power and hence electricity only make things worse?

Does technology have answers to these questions or might AI be the final straw for an electricity grid already struggling to reconcile data centre needs with the power requirements of the rest of society?

I want to talk to people who can shed light on the big questions, not bury the story under jargon. I'm looking for contributions from around the globe, not just the UK.

And I only need interview suggestions that are strictly relevant to the AI angle. This story is now live on the BBC website.

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Writing on LinkedIn for the BBC

8/3/2023

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I'm writing a story for the BBC website about the changing climate on LinkedIn.

LinkedIn is beloved of recruitment consultants and social media advocates. But the world of excited career updates and triumphant business boasting has seen an influx of personal posts

Suddenly LinkedIn's messaging features emotional back stories. Posters offer up accounts of their childhood influences and admit to failings and frailties.

The hard-sell approach for CVs and companies seems to be crumbling and not everyone is happy. Critics murmur that much of this material is more suited to the family-friendly world of Facebook.

What do businesses and recruiters think about the warmer, more personal tone of the world's appointments page? Is this trivialising serious debate and does it risk lowering LinkedIn to the raucous level of Twitter?

I want to hear genuine opinions and personal experiences of posting and debate on LinkedIn.

This story can be read here on the BBC website.


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    Michael Dempsey writes for the BBC website and assorted national publications. He is passionate about the value of clarity in business  communications. Opinions are his own. 

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