Brand is a very big word. All too often it gets flung around by people who have little regard for its true meaning. So I'll be seeking the truth about the value of Sentiment Analysis in the real world and looking to talk to anyone with hard practical experience of this line of work.
Yes, I can already hear tech firms jumping up and down and waving the Big Data banner. I know that this subject is a spin-off from Big Data analytics. But within the space constraints I'm working to I want to concentrate on how advertising agencies and marketing departments are using Sentiment Analysis to drill down into a better understanding of customer emotions and what this means for the bottom line.
When it comes to the value of social media I find that Adland often has a sharper grasp of the worth of these tools than Techville. So opinions from advertising agencies will be very welcome.
*The full brief I'm writing to? Sentiment analysis is one of the fastest growing segments of the new market for corporate social media tools. How does it work and is it worth investing in?
As ever with the FT I'm very keen to get an international perspective so opinions from around the globe are welcome.
I'll be talking to people across this week, commencing today, Monday 7 October. And I'd like to conduct all interviews by close of play on Monday 14 October at the latest.