IT and Financial Services is the theme for the Financial Times Connected Business Report in September and I will be writing a piece on Mobile Banking*.
The whole mobile communications area is guaranteed to generate a snowstorm of comment from myriad industry sources. I'm not interested in hearing this. I only want to talk to people who can give a realistic perspective on how customers are using their mobiles for banking today.
Just because someone is checking their balance does not mean that they are a full mobile banking customer. Are a significant number of people really carrying out the entire range of banking functions on their mobile devices as opposed to using more established online channels?
I'm curious as to how far mobile banking adoption goes in different nations and how much of it is tied to demographics. It is human perception, not geek-driven apps, that will dictate how this particular trend travels. This will vary with geography and age. If you can shed some light here then get in touch.
I hope to conclude interviews by early September. I've got a lot of other work on and will close this story down as soon as I have sufficient information so do please chase up any relevant contacts now.
*Article 8. Mobile Banking. The rise of mobile banking has been a common prediction over recent years. However the reality appears to show many consumers using their mobile devices to view account information while still relying on the PC screen for transactions. Will the majority of consumers ever feel secure moving money around on mobile devices?
The whole mobile communications area is guaranteed to generate a snowstorm of comment from myriad industry sources. I'm not interested in hearing this. I only want to talk to people who can give a realistic perspective on how customers are using their mobiles for banking today.
Just because someone is checking their balance does not mean that they are a full mobile banking customer. Are a significant number of people really carrying out the entire range of banking functions on their mobile devices as opposed to using more established online channels?
I'm curious as to how far mobile banking adoption goes in different nations and how much of it is tied to demographics. It is human perception, not geek-driven apps, that will dictate how this particular trend travels. This will vary with geography and age. If you can shed some light here then get in touch.
I hope to conclude interviews by early September. I've got a lot of other work on and will close this story down as soon as I have sufficient information so do please chase up any relevant contacts now.
*Article 8. Mobile Banking. The rise of mobile banking has been a common prediction over recent years. However the reality appears to show many consumers using their mobile devices to view account information while still relying on the PC screen for transactions. Will the majority of consumers ever feel secure moving money around on mobile devices?
