The first article will look at how customers are viewed by the market research industry in the 21st Century. How can consumers be monitored when they purchase products across multiple channels? The data trail left by every customer is considerable, but is the market research industry really making the best use of this information?
I want to hear from market research companies that think they have their finger on the pulse of today's consumers. I also want to hear critical voices from the clients of the marketing and advertising industries. How is market research performing today? Is it really doing all its clients require?
The second piece will look at the role of Big Data in market research. I will be writing about how data analysis has the potential to change the world of market research and looking at some of the barriers that are preventing this from happening.
This is NOT an article about the technology sector. I only be talking to those big data analysis companies that can talk directly about market research and can do so without descending into jargon and cliches.
I intend to conduct interviews from Wednesday 8 to Friday 10 July and my absolute deadline for all interviews is close of play on Monday 13 July. These articles appeared on 28 July 2015